To be young and in the moment.
—To take risks, make a leap,
make a choice… and not look back.
—To take risks, make a leap,
make a choice… and not look back.
Fast-paced, exciting and risky adventures turn desperate for urban young adults. Through surreal dreams and nightmares, thrills turn sour, and in the end, a high price must be paid to overcome bad choices that were made.
OBJECTIVE
To organize and design the materials for a multi-day film festival featuring a popular director, where five of the director’s films will be screened. Each of the films must share a common thread, and this thread will be used as the inspiration for the design of the festival itself.
SOLUTIONS
I selected Danny Boyle as the filmmaker to highlight for this project. I am intrigued by the way his lead characters take you along for the ride, pushing forward with excitement and energy and dreams—until, of course, the price for those choices must be paid. As a criteria to select the films to screen for the festival I came up with the following thread: “Fast-paced, exciting and risky adventures turn desperate for urban young adults. Through surreal dreams and nightmares, thrills turn sour, and in the end, a high price must be paid to overcome bad choices that were made.” To reflect the right feel of Boyle’s work, I shot my own photography in a unique style, and developed a visual system to highlight the film festival via print, web and motion graphics.
